Drinks GP Calculator: Pints, Spirits and Wine (UK)

By mise · Updated September 29, 2026

Quick answer: drinks GP% = (price ex VAT − cost) ÷ price ex VAT. Divide the menu price by 1.2 to remove 20% VAT first. UK pubs typically target around 55–65% on draught, 65–75% on spirits and wine.

GP is how UK pubs talk about margin. Get the VAT step wrong and every drink looks more profitable than it is.

Example (pint): keg £140 for 88 pints → £1.59 a pint. Price £5.20 → £4.33 ex VAT. GP = (4.33 − 1.59) ÷ 4.33 = 63%.

Drinks GP calculatorCost per serve (£)Menu price inc VAT (£)VAT (%)

GP: —

Serve	Cost	Price	GP
Pint of lager	£1.59	£5.20	63%
25ml gin (70cl £16)	£0.57	£4.10	83%
175ml wine (£6.50 bottle)	£1.52	£6.80	73%

How mise helps

Scan the barcode with your phone camera or snap a photo of the label; mise's AI finds the product and categorizes it with name, brand, category, photo and price. Count wet stock weekly and compare usage with sales to see the real GP, not just the price-list GP. Every count is saved with a date and a name, par levels warn you before you run out, and you see shrinkage and food cost for the period without building a spreadsheet.

Try mise at your pub or restaurant

Scan the barcode or snap a photo: mise's AI finds the product and categorizes it. 7-day free trial, then £26 a month.

Start free